Rapper, businessman, and philanthropist—Snoop Dogg has definitely become one of the most powerful and financially successful people in entertainment. As of 2025, Snoop Dogg net worth of $160 million shows his music career, commercial activities, and investments. This all-encompassing piece looks at Snoop Dogg’s many business ventures, how he has built his riches, and the influence he has had in many sectors.
Snoop Dogg Net Worth Breakdown
Contents
Snoop Dogg’s net worth as of 2025 is a remarkable $160 million. His music career, investments, and brand alliances among other things provide him with this wealth from several sources. Let us examine the main income sources for him:
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Music Career: Snoop Dogg’s music career has been a major source of his riches from his first album Doggystyle in 1993 to his most current release, B.O.D.R. (Bacc on Death Row). Snoop is a top-tier player in the music business with more than 35 million records sold around the world. His yearly revenue is greatly boosted by his international tours, including his 2022 trip which brought in $73.7 million. Snoop’s success is based not only on his rapping abilities but also on his capacity to change with the times, so preserving a presence in both popular and fringe music circles.
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Business Ventures and Investments: A smart entrepreneur, Snoop uses his notoriety to start several successful businesses. Snoop bought the legendary Death Row Records in 2022, a decision that not only completed his legacy but also contributed to his growing collection of music-related properties. Apart from music, Snoop has put money into digital media, drinks, and weed among other sectors. With investments in prominent businesses including Dutchie, Eaze, and Merry Jane, his cannabis-focused investment company, Casa Verde Capital, has grown to be a significant participant in the cannabis business.
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Snoop’s Cannabis Ventures: Focusing on cannabis-related enterprises, Snoop Dogg co-founded Casa Verde Capital in 2015. Valued at $300 million, the company’s portfolio features cannabis delivery services and online dispensary systems. Snoop also started his own cannabis-infused snack line, Uncle Snoop’s Snazzle Os, in 2022, taking advantage of the expanding cannabis sector.
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Beverages and Alcohol: Snoop’s entry into the drink business started with a collaboration with 19 Crimes Winery, where he published his own wine, Snoop Cali Red. Since then, with the introduction of Still G.I.N, a premium gin co-founded with Dr. Dre, he has broadened his portfolio and confirmed his position as a business powerhouse.
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Personal Life: A Look at Snoop Dogg’s Background
Snoop Dogg, who was born Cordozar Calvin Broadus Jr. on October 20, 1971, in Long Beach, California, His life and work have been inextricably linked with the West Coast rap scene, and he has come to be synonymous with it.
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Age and Physical Stats: Snoop is 53 years old as of 2025. Standing at 6 feet 4 inches (193 cm) tall, he has always stood out not just in the music world, but in the public eye as a towering figure in both height and influence.
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Family: Snoop Dogg is married to Shante Broadus, with whom he has three children: Cordé, Cordell, and Cori. His family has always been a significant part of his life, and he has often spoken about the importance of his role as a father. Snoop has maintained a relatively low-profile personal life, despite his fame, keeping his family life separate from his celebrity persona.
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Upcoming Projects and Events: In 2025, Snoop is expected to continue making waves in both the music and entertainment industries. He recently made headlines as a special correspondent for NBC at the 2024 Summer Olympics, where he participated in the opening ceremony and cheered on Team USA. Snoop is also slated to return to The Voice as a judge for season 26, further solidifying his diverse reach in the entertainment world.
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Philanthropy: Giving Back to the Community
Snoop Dogg’s charitable work is as varied as his profession. Snoop has always given back to his community, especially to the young people in underprivileged places, despite his business pursuits still generating millions.
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Snoop Youth Football League: Founded in 2005, this league has provided thousands of inner-city kids with the opportunity to play football, promoting both physical fitness and life skills. The league has grown into a nationwide program that helps youth develop leadership skills, teamwork, and discipline.
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Support for Cancer Research: In honor of his late mother, Beverly Tate, who passed away in 2021, Snoop has been an advocate for cancer research. He has donated significant amounts of money to various cancer research foundations and participated in fundraising events to further the fight against the disease.
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Social Justice Initiatives: Snoop has used his platform to speak out against systemic injustice, particularly police brutality and the mass incarceration of Black Americans. His advocacy for criminal justice reform has led him to work alongside activists to bring attention to these issues. Snoop is also a vocal supporter of the legalization of cannabis, which aligns with his business ventures and his belief in the social benefits of reforming drug laws.

Snoop Dogg’s Brand Partnerships and Endorsements
Snoop Dogg’s charitable work is as varied as his profession. Snoop has always given back to his community, especially to the young people in underprivileged places, despite his business pursuits still generating millions.
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Major Brand Collaborations: Over the years, Snoop has teamed up with brands like Corona, Dunkin’, Skechers, PetCo, and BeyondMeat. His endorsement deals have been diverse, ranging from alcohol brands to pet products. Snoop’s partnership with Skechers, for instance, has seen him design his own line of sneakers, expanding his footprint in the fashion world.
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Martha Stewart: One of Snoop’s most famous and unlikely partnerships has been with TV personality Martha Stewart. Their collaboration began with the cooking show Martha & Snoop’s Potluck Dinner Party and has since evolved into various business ventures, including the creation of a handbag line and multiple joint advertisements. Their friendship and business partnership have proven to be both financially and culturally significant.
Final thoughts
From a youthful rapper in Long Beach to a worldwide legend, Snoop Dogg’s path attests to his aptitude, flexibility, and business drive. Snoop Dogg’s net worth in 2025 shows not just the riches produced from his music career but also the influence of his other commercial activities including interests in technology, fashion, drinks, and cannabis. His charitable activities have helped to confirm his legacy as someone who returns to the community that supported his ascent to prominence.
Snoop Dogg keeps changing whether via his music, business enterprises, or philanthropic activities, showing that success is not just about what you accomplish but also about how you leverage that achievement to benefit the environment around you.
Snoop Dogg net worth in 2025 is not simply a figure; it reflects his ongoing impact and achievement in several sectors, hence ranking him among the most financially successful and culturally relevant people of his time.